AMERICAN IDOL MAGAZINE PARTNERS WITH NAMM IN SUPPORT OF MUSIC
EDUCATION
Print Companion to Pop Culture Phenomenon Offers Special Opportunities for NAMM
Members
http://www.namm.com/pressroom/pressreleases/2005Sept7.html
Carlsbad, Calif., September 7, 2005—Capitalizing on America's current
infatuation with music making, fueled in part by mainstream television programs
like FOX's American Idol, NAMM, the International Music Products Association and
its non-profit affiliate AMC, the American Music Conference, today announced an
exciting new partnership with American Idol the Magazine to continue to spread
the word about the proven benefits of making music to the magazine's nationwide
readership.
The November/December issue of the magazine will
feature both editorial and a Public Service Announcement discussing music in
schools and the resources available to readers about how to get involved and
keep music a vital part of their communities.
NAMM Members have a special opportunity to advertise in this issue at a
discounted rate of 10 percent off regular ad rates.
To aid circulation of this special issue, NAMM and AMC will distribute free
copies to major band events and advocacy functions this winter.
American Idol the Magazine includes behind-the-scenes information and
photographs of the audition process and competition surrounding the number one
hit show, along with profiles, tips, trivia questions, "where are they now"
features and an interactive scorecard to let viewers take notes on their
favorite performers and evaluate them right along with the judges.
American Idol the Magazine is licensed by FremantleMedia Licensing Worldwide,
Americas, co-producer and licensor of American Idol.
"American Idol is one of the biggest names in music right now," said Laura
Johnson, associate executive director of the American Music Conference. "NAMM
and AMC have teamed with American Idol the Magazine to highlight the many
powerful benefits of making music to the next generation of superstars, shower
room crooners and everyone in-between."
In March, several stars from American Idol accompanied NAMM to Capitol Hill to
deliver petitions on behalf of music education to key elected officials as part
of NAMM's efforts to keep music strong in schools.
These stars also shot PSAs (Public Service
Announcements) in support of the cause that will be used by NAMM and AMC in
2005-2006.
About AMC
The American Music Conference is a national non-profit educational association
dedicated to promoting the importance of music, music-making and music education
to the general public. For more information on the benefits of music education
and music making for all ages, visit www.amc-music.org.
About American Idol the Magazine
American Idol was the #1 rated show last season among adults 18-49, and the
premiere of American Idol in the 2005 season was the third largest program in
FOX network history. Based on popular demand, American Idol the Magazine was
launched last January, and has a total readership of 1,950,000 per issue. For
more information on special discounted advertising rates for NAMM members in the
November/December music education and future issues, contact Sharon McLauglin in
NAMM's Market Development Department (sharonm@namm.com).
About FremantleMedia
FremantleMedia Licensing Worldwide, Americas (FLW, Americas) is the US licensing
arm of FremantleMedia, one of the largest international creators and producers
of program brands in the world, with leading prime time drama, serial drama,
entertainment and factual entertainment programming in over 40 territories. FLW,
Americas exploits FremantleMedia's many strong brands including the award
winning, American Idol, the world's longest running game show The Price Is
Right, the ever-popular Family Feud, and other classic game shows across
multiple off-screen platforms including merchandising campaigns, interactive and
wireless support, home entertainment and music publishing.
About American Idol
Five-time Emmy Award-nominee AMERICAN IDOL was created by Simon Fuller of 19TV
and developed by FremantleMedia. Executive producers are Simon Fuller and Nigel
Lythgoe for 19TV and Cecile Frot-Coutaz and Ken Warwick for FremantleMedia North
America. 19 also manages such leading musical artists as Annie Lennox, Will
Young, Kelly Clarkson, and Fantasia. FremantleMedia North America is one of
America's foremost producers of reality-based entertainment programming for
television, and has produced the IDOL format in more than 30 countries
worldwide.
About 19 Entertainment
19 is recognized as a leading creator, provider and promoter of globally
successful, music based entertainment, or "Entertainment Brands." 19 has
attracted a unique collection of expertise in people who work together to
integrate and leverage activity across television, music film, merchandising,
music publishing, recording, artist/writer and producer management, sponsorship
and promotion. To date, 19 has been involved in the creation of 101 Number 1
singles and 81 Number 1 albums with an impressive tally of 233 Top 40 albums and
389 Top 40 singles.
About NAMM
The International Music Products Association, commonly called NAMM in reference
to the organization’s popular NAMM trade shows, is the not-for-profit
association that unifies, leads and strengthens the $16 billion global musical
instruments and products industry. NAMM’s activities and programs are designed
to promote music making to people of all ages. NAMM is comprised of
approximately 9,000 Member companies. For more information about NAMM,
interested parties can visit www.namm.com or call 800-767-NAMM (6266).
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